Рубрика: Маркетинг. Реклама

Analysis of Cattle Marketing System in Central Rift Valley of Ethiopia

Analysis of Cattle Marketing System in Central Rift Valley of Ethiopia

Ethiopia, one of the poorest countries in the world, has the largest livestock population in Africa. Livestock plays a vital role in the overall development of the country’s economy. Yet, the existing income generating capacity of livestock as compared to its immense potentials in the country is not encouraging. One of the many reseasons is due to lack of rigorous marketing analysis done in the area that enables appropriate policy formulation and intervention. This book attempts to analyze cattle marketing system in central rift valley of Ethiopia.The study employed both primary and secondary data. Primary data were collected from the sample district’s cattle producers, traders and butchers. Secondary data were also collected from different sources. Heckman two-stage econometric estimation procedure was employed to examine factors affecting cattle market participation and level of supply. The structure-conduct-performance approach was adopted for cattle marketing system analysis….

Раздел: Маркетинг. Реклама

DO IT! MARKETING: 77 INSTANT-ACTION IDEAS TO BOOST SALES, MAXIMIZE PROFITS, AND CRUSH YOUR COMPETITION

DO IT! MARKETING: 77 INSTANT-ACTION IDEAS TO BOOST SALES, MAXIMIZE PROFITS, AND CRUSH YOUR COMPETITION

DO IT! MARKETING: 77 INSTANT-ACTION IDEAS TO BOOST SALES, MAXIMIZE PROFITS, AND CRUSH YOUR COMPETITION

Раздел: Маркетинг. Реклама

Adoption of Green Marketing and Performance of Kenyan Tea Firms

Adoption of Green Marketing and Performance of Kenyan Tea Firms

The study explores the influence of adoption of green marketing on performance of the Kenya tea firms with performance measures being environmental performance, competitiveness, operational performance, and net income generated over a period of five years. The study was guided by specific objectives which included establishing the extent of adoption of green marketing by the Kenya tea firms; evaluating the relative influence of drivers for adoption of green marketing by the Kenya tea firms; and assessing the influence of green marketing on performance of the Kenya tea firms. A descriptive survey was undertaken, the population of study being all tea factories in Kenya operating under East Africa Tea Traders Association, whose number stood at 73 as at June 30th 2010. A sample of 63 tea factories was selected to participate in the study and primary data was collected with the aid of a self-administered questionnaire, targeting environmental management representatives of the selected…

Раздел: Маркетинг. Реклама

Consumer Attitudes towards Customized Marketing

Consumer Attitudes towards Customized Marketing

This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing “one size fits all” does not apply. “Customized marketing” or “mass customization” is such an important strategic approach whereby elements of the marketing mix are individualized for each customer. This monograph deals with two empirical studies in which 300 Bangladeshi consumers living in Dhaka city were interviewed regarding their experiences with and attitudes toward mass customized products. The major findings were that attitudes towards customized marketing are being gradually positive. Nearly half of the respondents reported buying a personalized product and these buyers were very satisfied with their purchases. The most likely buyers of this type of product tend to be well educated consumers, younger, and higher than average income levels. Our findings suggest that there is a market for all kinds of personalized products in Bangladesh. Marketers should…

Раздел: Маркетинг. Реклама

Failure Elements of Implementing CRM Systems in Malaysian Enterprises

Failure Elements of Implementing CRM Systems in Malaysian Enterprises

Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.

Раздел: Маркетинг. Реклама

Buyer Behaviour in Fluid Milk Markets

Buyer Behaviour in Fluid Milk Markets

India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be…

Раздел: Маркетинг. Реклама

On the Fly Guide to balancing work and life

On the Fly Guide to balancing work and life

Гид «в полёте» к балансированию между работой и жизнью.

Раздел: Маркетинг. Реклама

ЭФФЕКТИВНОСТЬ РЕКЛАМНОЙ ДЕЯТЕЛЬНОСТИ

ЭФФЕКТИВНОСТЬ РЕКЛАМНОЙ ДЕЯТЕЛЬНОСТИ

В современных условиях рекламная деятельность рассматривается как самостоятельный вид бизнеса и как элемент комплекса маркетинга. В то же время недостаточно разработанными остаются вопросы формирования рекламной деятельности с точки зрения оценки ее эффективности. При этом практика развития рыночных отношений показывает, что эффективная рекламная деятельность является важным элементом повышения конкурентоспособности, ускорения оборота капитала и, как следствие повышения эффективности деятельности предприятия.

Раздел: Маркетинг. Реклама

Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards

Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards

This vital, seminal work by Michael Levine proves that businesses get in trouble when they neglect small problems. If a window in a building is broken and left unrepaired, soon all the windows will be shattered, creating a perception of chaos. The same principle applies to business. Attention to detail demonstrates corporate competence-and that the company cares about the consumer. Broken windows-and peeling paint, worn carpets, and dirty restrooms-signal that the business doesn’t care. Drawing on real-world examples, from JetBlue’s decision to give fliers what they really want to Google’s customer-based strategy for breaking out of the pack of Internet search engines, Levine shows how constant vigilance to the tiny details can make or break a business or a brand. With practical tips and advice for all types of businesses, this compelling, breakthrough book in management theory will help countless companies stay ahead of their competition.

Раздел: Маркетинг. Реклама

Financial Markets and Institutions: A Modern Perspective, Second Edition

Financial Markets and Institutions: A Modern Perspective, Second Edition

Book DescriptionAccessible, thoroughly up to date, and pedagogically rich, Saunders and Cornett’s Financial Markets and Institutions 2/e fits perfectly into the newest segment of the markets and institutions course area. Beginning with ten chapters on markets, the student is able to create a solid microeconomics focus while still building on the risk management/risk measurement framework. International coverage has been provided throughout the text and exceptional illustrations and examples make even themost difficult concepts, like derivatives, easy to learn.

Раздел: Маркетинг. Реклама