Рубрика: Маркетинг. Реклама

Factors affecting marketing in parastatals

Factors affecting marketing in parastatals

Factors affecting marketing in parastatatals is a book that highlights the factors affecting marketing in government parastatals in Kenya.It elaborates how certain aspects such as the channels of distribution,product quality and competition affect marketing.It also elaborates how organizations can increase revenue through creating adequate marketing strategies for their products and services. This book is beneficial to both public and private organizations who engage in the sale of goods and services to sustain the organization.They will acquire marketing skills which will boost business growth,increase profits and revenue.

Раздел: Маркетинг. Реклама

The Organization of Economic Innovation in Europe

The Organization of Economic Innovation in Europe

This collection explains the organization and dynamics of innovative activities in Europe. For the first time, the practicalities of the industrial structure of countries in Europe, their relationship with the European Union, the regulations of the EU and the latest advances in the economic theory of technological innovation are analyzed together. The team of distinguished international contributors, including Paul David and Nick Von Tunzelmann suggest far-reaching implications for business, policy making and scholarship. A significant addition to the literature on the economics of innovation and technology.

Раздел: Маркетинг. Реклама

Печать + постпечатная обработка. CD+DVD упаковка

Печать + постпечатная обработка. CD+DVD упаковка

Книга «Упаковка CD+DVD. Печать и постпечатная обработка» интересна, не только дизайнерам, специализирующимся на разработке упаковки, но и бизнесменам, для которых она — своеобразный учебник по вопросам торговли, дизайна и рекламы. В издании подробно прослеживается все стадии создания упаковки — от выбора материала и способа печати до технологичности и постпечатной обработки. Помимо традиционных вариантов дизайна упаковки в книге представлены новые решения и интересные подходы к таким понятиям, как: формат, структура, материал, текстура, фурнитура. Для формирования уникального образа продукта, важными элементами является, в том числе упаковка самого CD и DVD-диска. Технологичность упаковки — существенный фактор при разработке. Ведь дизайнер, помимо решения креативных задач, изыскивает способы сократить издержки на изготовление упаковки и привнести нетривиальные решения в производственные вопросы и в выбор высокотехнологичных материалов. Необычная цветовая гамма, оригинальный материал…

Раздел: Маркетинг. Реклама

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Book DescriptionConsumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Раздел: Маркетинг. Реклама

Advertising Media Reach in India

Advertising Media Reach in India

Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In India, two-thirds of 1.21 billion populations are middle class and are potential consumers. Hence, domestic as well international producers are relying heavily on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product advertising to reach potential consumers in India. As an integral part of marketing research, the advertising media reach, is therefore very much needed by various interested groups, i.e. the advertiser, advertising agency, the media and certain government agencies. It helps the advertisers to identify the media reaching the targeted consumers. It can also be gainfully used by the media in identifying market segments, and type of media reach. It aids the advertising agencies to…

Раздел: Маркетинг. Реклама

Your First Year in Network Marketing

Your First Year in Network Marketing

Your First Year in Network Marketing

Раздел: Маркетинг. Реклама

DO IT! MARKETING: 77 INSTANT-ACTION IDEAS TO BOOST SALES, MAXIMIZE PROFITS, AND CRUSH YOUR COMPETITION

DO IT! MARKETING: 77 INSTANT-ACTION IDEAS TO BOOST SALES, MAXIMIZE PROFITS, AND CRUSH YOUR COMPETITION

DO IT! MARKETING: 77 INSTANT-ACTION IDEAS TO BOOST SALES, MAXIMIZE PROFITS, AND CRUSH YOUR COMPETITION

Раздел: Маркетинг. Реклама

CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control

CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control

CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control

Раздел: Маркетинг. Реклама

Differentiation strategies in the fashion industry

Differentiation strategies in the fashion industry

This essay looks at the various differentiation strategies for a company in the fashion industry. Zara has been chosen because it is a relatively new company which has grown quickly and today has a big market share. The aim of this thesis is to decide which differentiation strategies are the more relevant ones for Zara to attract new customers. This will be done through a discussion and analysis of all five of the differentiation strategies which are; product-, channel-, image-, service- and personnel differentiation. The theoretical framework gives an overview of the differentiation strategies; it also provides the reader a description of branding, consumer decision process, competitive advantage, strategic customer and key competitors.In the analysis chapter the differentiations strategies will be combined with the empirical information gained through personal interviews with the managers of Zara. The conclusion will provide an answer to research question and some advice for…

Раздел: Маркетинг. Реклама

Первый 1000000 $ самый тяжелый

Первый 1000000 $ самый тяжелый

Вы до сих пор сомневаетесь, что сможете начать свое дело и достичь успеха? Прочитали много книг, но все еще ничего не сделали? Терзаетесь вопросом: «где найти клиентов?» Из этой книги вы узнаете, как начать свой бизнес с минимальными вложениями (а то и без них), а также о создании финансового благополучия. К тому же создадите мощный поток клиентов, разовьете позитивное мышление и получите инструменты инвестирования. Почему еще необходимо прочитать эту книгу? Автор признается: «Если бы я начинал сейчас, имея свои нынешние опыт и знания, я взлетел бы гораздо выше и быстрее. Искренне надеюсь, что с помощью этой книги у вас это получится гораздо легче». Автор: Сергей Ватутин- основатель и владелец сети турагентств «1001 тур» и туристического портала Туризм.Ру, одного из самых громких, известных, быстрорастущих брендов в туристическом бизнесе. Один из самых молодых миллионеров России. Жанр: «Первый 1000000 $ — самый тяжелый» — новейшее…

Раздел: Маркетинг. Реклама