Рубрика: Маркетинг. Реклама

Найди свою фишку, или Как сделать миллионы на бредовых идеях

Найди свою фишку, или Как сделать миллионы на бредовых идеях

В книге собраны уроки 20 лет бесценного опыта, приобретенного Майком Харрисом на переднем крае большого бизнеса. Всем, кто застрял на этапе выбора идеи, поиска финансирования или создания бренда, это руководство поможет пройти по пути к успеху и склонить ситуацию в свою пользу. Для широкого круга читателей.

Раздел: Маркетинг. Реклама

Social Responsibility:

Social Responsibility:

Social responsibility is becoming an increasingly important issue for many designers. The power of visual culture cannot be disputed, but should this be a concern for designers? This study explores this subject in detail, addressing the moral dilemmas that designers are often faced with and debating the significance of a designer’s role within society. Commercial design and the morality of advertising is examined, as well as the relationship between personal and professional ethics. The concept of moral superiority and what is worthy of designers’ talents is also considered, as well as the notion of design having the power to change the world, for better and for worse. The aim of this thesis is to determine who is ultimately responsible for the effects of design and advertising on society and consumer culture; the designer for producing the work, or the audience for letting it affect them?

Раздел: Маркетинг. Реклама

The Long Street Travel Centre on the way to South Africa 2010

The Long Street Travel Centre on the way to South Africa 2010

The purpose of the report is to provide The Long Street Travel Centre with a marketing strategy that includes recommendations on what products The Long Street Travel Centre should offer during the FIFA World Cup Football 2010. The Long Street Travel Centre is a travel centre that specialises in over-land tours, safari»s and adventure activities in Southern Africa. Research has been conducted on what South Africa and especially Cape Town has been doing in order to deliver a well organized and great World Cup Football. As well, market research has been conducted on what people are expected to visit during the event; including the amount of people, where people will stay and most importantly, what they are interested in; with main focus on what products people would like to support a football team with. Furthermore, previous World Cup products have been analyzed as well as the unique circumstances of South Africa and Cape Town. By combining all these aspects, a marketing strategy…

Раздел: Маркетинг. Реклама

Practical Business Math Procedures w/ DVD, Business Math Handbook, and Wall Street Journal insert

Practical Business Math Procedures w/ DVD, Business Math Handbook, and Wall Street Journal insert

Book DescriptionPractical Business Math Procedures is a comprehensive introduction to the concepts and applications of mathematics to personal and commercial business problems. The text uses basic arithmetic and problem solving techniques and illustratestheir use in retailing, interest and loans, banking, payroll, taxes, investments, insurance, and a variety of other business situations. The text is well known for the motivating integration of interesting real world examples and photos from the Wall Street Journal, Kiplinger’s, and many other business journals. PBMP’s is the most popular and widely used book for this course and is carefully written and developed to support students with little math experience with practice quizzes, thousandsof exercises, color coded procedures and diagrams, supporting tutorial videos on DVD, and the highest standards of reliability and cleanliness.

Раздел: Маркетинг. Реклама

Services Marketing

Services Marketing

Services Marketing: Empirical Issues, places marketing issues within a broader general management context. The present book includes in its wide spectrum all the five issues on services marketing: the influence of marketing orientation on firms’ marketing competency; use of social, structural and financial relationship marketing programs in building customer-salesperson and customer-firm relationships; and the importance of service quality in bank selection for mortgage loans. Examining the response of female fashion shoppers towards the mall atmosphere; and the effects social cues in the store environment on store image are also presented in this book whom act as empirical issues of highlights by marketers and managers. The chapters presented lay out the building blocks for studying services and understanding how consumers behave in a services context. Hence, this book grants substantial deliberation on information concerning to services marketing issues in Malaysia. This book may…

Раздел: Маркетинг. Реклама

Marketing

Marketing

Marketing

Раздел: Маркетинг. Реклама

Determinants of profit efficiency of coffee marketing cooperatives

Determinants of profit efficiency of coffee marketing cooperatives

Coffee is the major export item for Ethiopia’s economy produced and exported to Britain, America and Japan Markets at large by Cooperative Unions. Despite the fact that cooperatives in Ethiopia are marketing coffee at national and international markets, they are also facing fierce competition in international market. Therefore, they have to improve their operational as well as economical efficiency so as to survive and out compete in international markets. The research is conducted with the objective of measuring their level of profit efficiency and to analyze the determinant factors that hinder profit efficiency of cooperatives. The researcher used a mixed paradigm of Quantitative and qualitative Approaches and applies two econometric models. Two Soft wares namely Frontier 4.1 and Stata version 9 were used for the analysis. The research found that both institutional factors such as access to credit, timely distribution of inputs like fertilizer extension service and house hold…

Раздел: Маркетинг. Реклама

Секреты заключения сделок

Секреты заключения сделок

Книга обеспечит Вам самое близкое знакомство с передовыми и эффективными методами сбыта. Американцы прозвали ее «Библией №1 для продавцов», считая, что в ней найдет пользу любой человек, желающий выгодно сбыть другому товар, услугу, себя, идею, знание (то есть родитель, учитель, министр, врач, домработница и т. д.).

Раздел: Маркетинг. Реклама

Маркетинг спорта

Маркетинг спорта

Спорт — это сложный, многообразный и увлекательный феномен, в него вовлечены миллионы людей и организаций — спортсмены, предприниматели, журналисты, рекламисты, государственные организации, некоммерческие компании, спортивные клубы… и наконец зрители и болельщики. Вот почему задачи спортивного маркетинга невероятно сложны, и их решение требует комплексного подхода, высочайшего профессионализма и солидной теоретической подготовки. В книге представлены все аспекты разработки и продвижения спортивного продукта, описаны особенности коммуникаций в спорте, секреты эффективного спонсорства и создания ярких спортивных брендов, а также подходы к управлению спортивными продуктами в условиях изменчивой и неопределенной экономической среды. Книга снабжена богатым практическим материалом — историями успеха и провалов известных клубов, организаций и спортсменов. Издание предназначено для спортивных менеджеров и маркетологов, PR-менеджеров спортивных клубов и организаций,…

Раздел: Маркетинг. Реклама

Collected Papers In Theoretical Economics: Development, Markets, And Institutions

Collected Papers In Theoretical Economics: Development, Markets, And Institutions

Book DescriptionThe field of development economics has witnessed major changes over the last tow or three decades. From being a largely descriptive discipline, it has now become much more rigorous and theoretically well-founded. Kaushik Basu’s work has played a significant role in this transformation of development economics, and the present book is a collection of his major papers in the field.

Раздел: Маркетинг. Реклама